At pk97, your personal data is handled with the same care and precision we apply to everything else on the platform. This Privacy Policy explains exactly what information we collect, why we collect it, how it is stored, who we share it with, and what rights you have as a pk97 account holder.
Plain-language summaries of the most important data protection principles at pk97 — full legal detail follows below
Every data transmission between your device and the pk97 Platform — including login, deposit, withdrawal, and account settings — is protected by industry-standard 256-bit TLS/SSL encryption. Your data is never transmitted in readable plain text.
pk97 does not sell, rent, or trade your personal data to any third party for their own commercial use. Data sharing is strictly limited to operational necessity — payment processing, fraud prevention, and regulatory compliance only.
As a pk97 account holder, you have the right to access, correct, export, and request deletion of your personal data. Data requests are handled by our compliance team within 30 days of receipt, subject to legal retention requirements.
pk97 collects only the personal data necessary to operate your account, process transactions, comply with our gaming licence obligations, and provide customer support. We do not collect data beyond what is required for these specific purposes.
pk97's data processing activities are governed by the requirements of our international gaming licence, which mandates strict data handling standards including KYC data retention, AML record-keeping, and secure storage protocols.
If you have opted in to marketing communications, you may withdraw consent at any time through your pk97 account settings or by contacting support. Withdrawal of marketing consent does not affect the lawfulness of prior processing.
pk97 ("pk97", "we", "us", "our") is an internationally licensed online gaming operator accessible at pk97.bid and all associated mobile interfaces. pk97 provides online casino games, sports betting, and related gaming services to eligible players, including those located in Pakistan.
For the purposes of this Privacy Policy, pk97 is the data controller — meaning we are the entity that determines why and how your personal data is processed. Where data processing is carried out by third-party service providers on our behalf, those providers act as data processors subject to binding contractual obligations consistent with the standards set out in this Policy.
This Privacy Policy is written in English. In the event of any conflict between the English version and any translated version, the English version shall take precedence. All references to "PKR" mean Pakistani Rupees. References to "you", "your", and "Player" mean any individual who accesses or uses the pk97 Platform.
This Privacy Policy applies to all personal data collected, processed, and stored by pk97 in connection with your use of the pk97 Platform, including but not limited to:
This Policy does not apply to third-party websites, payment platforms, or services that may be linked to or integrated with the pk97 Platform. Those third parties maintain their own independent privacy policies, which govern their data practices.
pk97 collects the following categories of personal data from registered account holders and Platform users. Collection is limited to data that is necessary for the purposes described in Section 6 of this Policy.
| Data Category | Specific Data Points | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, CNIC number or passport number | Account registration, KYC verification, age confirmation (21+) |
| Contact Data | Pakistani mobile number (e.g., 03XX XXXXXXX), email address (if provided) | Account communication, OTP authentication, customer support |
| Financial Data | JazzCash/EasyPaisa account numbers, bank account details (IBAN/account number), USDT wallet addresses, transaction history | Payment processing, withdrawal verification, AML compliance |
| Identity Documents | Scanned copies or photographs of CNIC, passport, proof of address documents | KYC verification, withdrawal authorisation, fraud prevention |
| Technical Data | IP address, device identifier, browser type and version, operating system, login timestamps, session duration | Security monitoring, fraud detection, platform optimisation |
| Gameplay Data | Bet history, game session data, casino results, sports betting selections, bonus usage, wagering progress | Account management, bonus processing, responsible gaming monitoring, dispute resolution |
| Communication Data | Live chat transcripts, email correspondence, support ticket content | Customer service, quality assurance, dispute resolution |
| Marketing Preferences | Opt-in/opt-out status for promotional communications, communication channel preferences | Marketing communications (only where consent has been provided) |
pk97 collects personal data through the following channels and mechanisms:
pk97 processes personal data on the following legal bases, each of which applies to specific processing activities as described below:
Where pk97 relies on legitimate interests as the legal basis for processing, we conduct a balancing assessment to confirm that our interests do not override your privacy rights. You may request details of any such assessment by contacting our compliance team at [email protected].
pk97 uses personal data collected from you for the following specific and documented purposes:
pk97 does not sell, rent, or trade your personal data to any third party for their own independent commercial or marketing purposes. Personal data is shared with third parties only under the following circumstances:
Third-Party Data Processors: Where third parties process your data on pk97's behalf (as data processors), we require them to comply with data protection standards consistent with this Privacy Policy through binding contractual agreements. However, pk97 is not responsible for the independent data practices of third-party platforms or services that you access directly.
pk97 uses cookies and similar tracking technologies on the Platform for the following purposes. A cookie is a small text file placed on your device when you access a website. Cookies allow the Platform to recognise your device and maintain session continuity across your visit.
pk97 does not use third-party advertising cookies or cross-site tracking cookies. You may manage cookie preferences through your browser settings. Note that disabling functional or analytical cookies will not prevent your use of the Platform, but may affect your experience.
pk97 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure.
While pk97 takes all reasonable and technically appropriate steps to protect your personal data, no data transmission over the internet can be guaranteed to be 100% secure. You are responsible for keeping your account credentials confidential and for notifying pk97 immediately if you suspect unauthorised access to your account.
pk97 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention periods and legal requirements:
Upon expiry of the applicable retention period, personal data will be securely deleted or permanently anonymised, unless continued retention is required by a specific legal obligation.
Subject to applicable law and our gaming licence obligations, pk97 recognises the following rights in relation to your personal data. Requests to exercise any of these rights should be submitted to [email protected] (plain text email — do not send sensitive documents unless specifically requested by pk97's compliance team).
Request a copy of the personal data pk97 holds about you, along with information about how it is processed and stored.
Request correction of inaccurate or incomplete personal data. Basic account details (name, mobile number) can be updated via your account settings.
Request deletion of your personal data where retention is no longer necessary, subject to legal and regulatory retention obligations that may override this right.
Request that pk97 limit the processing of your personal data in certain circumstances — for example, while a correction request is being reviewed.
Receive a structured, machine-readable copy of personal data you have provided to pk97, where technically feasible and legally appropriate.
Where processing is based on your consent (primarily marketing communications), withdraw that consent at any time through your account settings or by contacting support.
pk97 will respond to all valid data rights requests within thirty (30) calendar days of receipt. In complex cases, this period may be extended by a further thirty (30) days, with notification provided to you. Data rights requests may be denied where fulfilment would conflict with our legal obligations under our gaming licence, AML regulations, or applicable law.
The pk97 Platform is strictly intended for adults aged 21 years and above. pk97 does not knowingly collect personal data from individuals under the age of 21. The collection of personal data from a minor is a serious breach of our licensing conditions and our ethical obligations as a responsible gaming operator.
If pk97 becomes aware — through identity verification, customer support communications, or any other means — that an account has been created by or for a person under the age of 21, the following actions will be taken immediately:
If you are a parent or guardian and believe that a person under the age of 21 in your care has created a pk97 account, please contact us immediately at [email protected] so that we can take prompt action.
pk97 operates as an internationally licensed gaming operator, and the technical infrastructure supporting the Platform — including server hosting, payment gateway connections, and KYC verification services — may involve the transfer of personal data to countries other than Pakistan.
Where personal data is transferred internationally, pk97 ensures that appropriate safeguards are in place to protect the data to a standard consistent with this Privacy Policy. Such safeguards may include contractual data protection clauses, the processor's own certification under recognised data protection frameworks, or the adequacy of the destination country's data protection regime as assessed under our licensing requirements.
pk97 reserves the right to modify, update, or replace this Privacy Policy at any time to reflect changes in our data practices, regulatory requirements, or platform functionality. The "Effective Date" at the top of this Policy indicates when the current version was last updated.
Where changes to this Privacy Policy are material — meaning they substantially alter how we collect, use, or share your personal data — pk97 will provide advance notice to registered account holders via:
Your continued use of the pk97 Platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any material change to this Policy, you have the right to close your account and withdraw any remaining PKR balance before the change takes effect.
pk97 recommends bookmarking this page and reviewing it periodically. You can always contact [email protected] if you have questions about the current version of this Policy.
For any questions, concerns, or requests relating to this Privacy Policy or the way in which pk97 processes your personal data, please contact us using the details below. All privacy-related correspondence is handled by pk97's compliance team.
Please note: The [email protected] email address is for plain text correspondence only. Do not send unsolicited attachments or sensitive personal documents unless specifically requested by pk97's compliance team during an active verification or data rights process. pk97 will never request your password by email.
pk97 is Pakistan's internationally licensed gaming platform — cricket betting, live casino, and 200+ slots, all in PKR via JazzCash and EasyPaisa. Your data is protected, your funds are secure, and your experience is built around trust. 21+ only. Play responsibly.
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